Name: April Viola
Company: Viola Interior Design
Title: Owner / CID
Profile Page: HMDpro.com/aprilviola
Q. Date of HMD Certification
A. January 30, 2013
Q. Describe what you do in less than 20 words
A. I’m a professional Certified Interior Designer, offering valuable services and product sales to compliment every home. I specialize in kitchens and bath design and project management. Also, I am proud to offer my own custom furniture and window coverings & bedding lines; made locally.
Q. What was your first job
A. My first job was working on the movie theaters when I was 14 and half. Lots of fun memories! Later Safeway, Macys, then got my big break in the interior design business when I was 18!
Q. What’s the worst job you’ve ever had
A. A perfume sprayer at Macys; pretty smelly and boring.
Q. Tell us about your professional background, how’d you get started
A. I’ve been a designer at heart my whole life. I knew I wanted to go to art school when I was just a kid while drawing pictures of magazine models. I wasn’t sure of how my creativity would evolve as I got older. I was concerned being a fine artist was too unsteady for me, but I actually thought I wanted to be a museum curator at 17. I was a high school docent for a modern art museum in San Jose and loved it.
Q. In what professional groups or trade associations are you active
A. IIDA mostly, as I have been a treasurer for them in the past and I love their local chapter of folks and I try to keep one foot in the commercial world to blend with my residential focus.
Q. How do you describe your approach to your trade or the approach you take with clients?
A. I have thought about my process in great depth; and over the years I have honed, evolved, and learned what my clients are looking for in a successful and valuable project. Ultimately, I focus on the ‘experience’ that I am able to offer my clients as we interact together to design the common goal. I believe this close-knit relationship and thorough process I have created make for the most pleasurable and pleasing results.
Q. What do you think will be the biggest single factor affecting your industry over the next five years
A. TV, Youtube, Ecommerce and general over-exposure of the design business. Unrealistic DIY shows are my biggest pet-peeve.