Name: Aja De Los Santos
Company: Investcove Properties, LLC
Title: GM and Head Designer
Profile Page: HMDpro.com/investcove
Q. Date of HMD Certification
A. January 21st 2013
Q. Describe what you do in less than 20 words
A. I apply my vision or cultivate my client’s vision in order to achieve a beautiful and functional end result.
Q. What was your first Car
A. My first car was a 1992 teal Geo Storm. My grandfather bought it for me before I even turned 16. Needless to say having a car before I could drive alone was torture for a want-to-be independent teenager!
Q. What’s the worst job you’ve ever had
A. I used to babysit two of the worst children on the planet! Their mother used to never come home on time so I would be there for hours longer than I was supposed to!
Q. Tell us about your professional background, how’d you get started
A. I got my start in commercial construction as a financial manager. I quickly fell in love with the construction process and started helping with the scheduling and project management. We worked with large companies who built massive single family home communities. It wasn’t long before I realized that their designs were non-functional and basic.
Q. Any exciting awards or achievements you would like to share
A. I just completed my MBA in entrepreneurship last September from Nova Southeastern University; I was married to the greatest man I know and the love of my life on October 20, 2012; and one of the houses that I renovated in the beginning of 2012 won house of the month shortly thereafter!
Q. How do you describe your approach to your trade or the approach you take with clients
A. Communication! When I meet with clients I try to listen and take a lot of notes. I want to make sure I am true to my client’s wants and needs. Once we decide on a vision I am able to communicate budgets and time frames.
Q. What do you think will be the biggest single factor affecting your industry over the next five years
A. The real estate market. I not only work with clients, I also purchase distressed property and renovate it for resale. The real estate market in South Florida is so volatile right now. Whether I am working with my own acquisitions or a client commission I am always cognizant of the market and how the renovation/design will add value for the long term.
I also see a huge push away from trendy items like built-in wine fridges and outdoor kitchens.